Media Analysis (MA 93, Print Media)

Media usage of the population. The main focus of this survey part is on
the detailed recording of the print media, while information on the
electronic media and daily newspapers was surveyed more summarily.
Topics: demographic characteristics of respondent; possession of
drivers license; respondent himself drives a car; car radio; number of
cars available for private trips; possession of a telephone; possession
of durable household goods; number, type and features of the most
frequently used television set; cable connection and opportunity of
satellite reception; cable connection for radio; number of radio
devices on cable; possession of entertainment electronics equipment in
household; purchase plan for household goods in the next few months;
having a yard and location of the yard; animal possession in household;
number of residences in building; year of construction of building;
length of residence; residential status; frequency of conducting
selected leisure activities; shopping habits for groceries and
beverages; amount of contact with newspapers and magazines. Detailed
determination of contact with advertising media and means of
advertising: probabilities of using commercial television as well as
commercial radio, classified according to station and times; frequency
of reading supplements, magazines, city picture magazines and magazine
from a reading circle; place of reading publications from reading
circle; opportunities of television reception; frequency of going to
the movies. Also encoded was: sampling points; sequential number of
election precinct; survey institute; wave identification; municipality
code; municipal district; IVW area unit; municipality coordinates;
municipal district coordinates; administrative district; multiple size
of municipality classes; ZIP (postal) code; various so-called demotypes
for men, women and households; weekday of interview; survey month; time
at start of interview; length of interview; number of days of trips to
household without reaching target person as well as with reaching
target person; number of days of trips to complete the interview;
survey date. Interviewer rating: interest of respondent in survey
topic; readiness for interview; spontaneity in stating income or
estimate of respondent, interviewer or coder.