E-commerce purchases in Denmark 2023, by type

In 2023, the majority (83 percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly one out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly six percent of e-commerce purchases, according to those surveyed.

在2023年，接受调查的丹麦消费者中，绝大多数（高达83%）通过互联网购买了实体产品。在丹麦消费者中，几乎每十人就有一个人在线购买旅游和体验类产品，该类别位居第二。根据调查结果，网络娱乐产品在电子商务购买中所占比例约为六%。