Identity Graph Data

Our identity dataset allows users to match their first party data in a safe and privacy compliant manner, resulting in the ability to reach users across new platforms and channels. Users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return, thus enabling new channels for communication. We utilize multiple data points to deterministically or probabilistic match a user to an identity.Device Data linked to Hashed Email Data

搜集汇总

背景与挑战

背景概述

该身份数据集以安全、合规的方式帮助用户匹配第一方数据，实现跨平台和渠道触达用户。用户通过提供客户ID进行匹配，可获取其他平台和设备的身份标识，从而启用新的沟通渠道。数据集利用多个数据点进行确定性或概率性身份匹配，并关联设备数据与哈希邮箱数据。