CHANGES IN THE REVENUE AND COST STRUCTURE OF MASS MEDIA ENTERPRISES IN THE CONTEXT OF DIGITAL MODERNIZATION

Digital modernization has become one of the most influential factors reshaping the economic foundations of mass media enterprises worldwide. The transition from traditional media formats to digital platforms has led to significant changes in both revenue generation and cost management. This article provides an in-depth analysis of how digital modernization affects the income and expenditure structure of mass media organizations, focusing on emerging revenue models, evolving cost components, and the strategic implications for financial sustainability in the digital era.