Survey data for: Two Roads from Disclosure — an influencer marketing study (N = 701)
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This dataset contains 701 valid responses from an anonymous online consumer survey used in the study "Two Roads from Disclosure." Variables include reflective measurement items for the constructs (PC, PDC, IMI, REC, TA, PIA, PSR, PI), skepticism items (SKEP, reverse-coded), marker variables, attention checks, and demographic information. Data were analyzed using PLS-SEM in SmartPLS 3.
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Zenodo创建时间：
2026-07-22
