Black Friday Statistics 2024: Spending, Trends, and More

<h2>Editorâs Choice</h2>
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<p><strong>Here are the top statistics shaping Black Friday 2024:</strong></p>
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<li><strong>$12.9 billion</strong> was spent online during Black Friday 2023 in the United States, marking a <strong>7.5% year-over-year increase</strong>.</li>
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<li>In 2023, approximately <strong>166 million Americans</strong> participated in <a href="http://coinlaw.io/black-friday-statistics/">Black Friday shopping</a>, a record-breaking number compared to previous years.</li>
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<li>Mobile commerce (m-commerce) dominated, accounting for <strong>56% of online sales</strong> on Black Friday last year.</li>
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<li><strong>Amazon</strong>, <strong>Walmart</strong>, and <strong>Target</strong> were the top three retailers, collectively making up nearly <strong>30% of total sales</strong>.</li>
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<li>Electronics remained the most sought-after category, with <strong>65% of consumers</strong> purchasing gadgets during the sale.</li>
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<li><strong>Buy Now, Pay Later (BNPL)</strong> services saw a surge, with a <strong>40% increase in usage</strong> on Black Friday compared to standard shopping days.</li>
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<li>Ethical shopping gained traction, with <strong>20% of consumers</strong> actively seeking environmentally sustainable brands and products.</li>
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