Black Friday Statistics 2024: Spending, Trends, and More

<h2>Editorâs Choice</h2>
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<p><strong>Here are the top statistics shaping Black Friday 2024:</strong></p>
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<li><strong>$12.9 billion</strong> was spent online during Black Friday 2023 in the United States, marking a <strong>7.5% year-over-year increase</strong>.</li>
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<li>In 2023, approximately <strong>166 million Americans</strong> participated in <a href="http://coinlaw.io/black-friday-statistics/">Black Friday shopping</a>, a record-breaking number compared to previous years.</li>
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<li>Mobile commerce (m-commerce) dominated, accounting for <strong>56% of online sales</strong> on Black Friday last year.</li>
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<li><strong>Amazon</strong>, <strong>Walmart</strong>, and <strong>Target</strong> were the top three retailers, collectively making up nearly <strong>30% of total sales</strong>.</li>
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<li>Electronics remained the most sought-after category, with <strong>65% of consumers</strong> purchasing gadgets during the sale.</li>
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<li><strong>Buy Now, Pay Later (BNPL)</strong> services saw a surge, with a <strong>40% increase in usage</strong> on Black Friday compared to standard shopping days.</li>
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<li>Ethical shopping gained traction, with <strong>20% of consumers</strong> actively seeking environmentally sustainable brands and products.</li>
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## 编辑精选

以下为2024年黑色星期五的核心统计数据：
- 2023年美国黑色星期五线上消费总额达**129亿美元**，同比增长**7.5%**。
- 2023年，约**1.66亿美国民众**参与了<a href="http://coinlaw.io/black-friday-statistics/">黑色星期五购物活动</a>，参与人数较往年创下历史新高。
- 移动商务（mobile commerce, m-commerce）占据主导地位，去年黑色星期五的线上销售额中，移动端交易占比达**56%**。
- 亚马逊（Amazon）、沃尔玛（Walmart）与塔吉特（Target）位列头部零售平台前三，合计占据总销售额近**30%**的份额。
- 电子产品仍是最受追捧的消费品类，**65%的消费者**在此促销季采购了各类数码产品。
- 先买后付（Buy Now, Pay Later, BNPL）服务热度飙升，黑色星期五期间的使用量较常规购物日增幅达**40%**。
- 环保伦理购物渐成风尚，**20%的消费者**会主动寻找具备环境可持续性的品牌与商品。