eCommerce Benchmark KPIs: Care Products in Portugal

In 2023, next to an add-to-cart rate of 16.4%, a cart abandonment rate of 80.9%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Care Products in Portugal also consist of an AOV of US$58.6, a discount rate of 10.8%, and a return rate of 4.1%.

于2023年，葡萄牙护理产品电子商务基准关键绩效指标（KPIs）亦包括16.4%的加入购物车率、80.9%的购物车放弃率、3.1%的转化率，同时平均订单价值（AOV）为58.6美元，折扣率为10.8%，退货率为4.1%。