Data for paper____ Glamping as Rite of Passage: A Ritual Analysis of Emotional Consumption through Visual and Textual Data

This study selected Ctrip (https://www.ctrip.com/) as the platform for data collection. Ctrip is a leading online travel (OTA) platform in China with over two decades of operation and a substantial user base. It features popular camping and glamping locations in China and facilitates user reviews post-camping. We collected user comment data posted from October 2015 through October 2022, including each image, textual description, date, and ID. Duplicate reviews were omitted, retaining only data from users who contributed both photographs and textual comments. Consequently, we amassed a collection of 3,176 text reviews and 22,379 photographs. Prefixes 01 to 07 are process files for data filtering and image analysis. 'analysis_glamping_data.xlsx','analysis_glamping_data.xlsx' is the filtered comment text data for glamping.'analysis_0903_PCA_LDA_combine_data' is the result of combining each comment text data with image data and its corresponding LDA topic.