What, when, and how food and beverage are advertised on Ghanian television

Understanding what, when, and how food and beverage advertisements are aired can help inform future food advertising policies and regulations. This dataset follows the International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support (INFORMAS) protocol to capture nine days of broadcast data collected between February and May 2020, covering 18 hours per day on Ghana’s top three free-to-air television channels. It includes only advertisements featuring a food or beverage and a full body shot of at least one actor. For each advertisement, the dataset includes the airtime, program type, the food or beverage featured, how the advertisement was framed (power strategies, premium offers, and goal frames), and the physical characteristics of the actors (gender, age, race, and body size).