Social media: active usage penetration in selected countries and territories 2024

As of April 2024, the UAE had the highest social media penetration rate globally out of selected countries and territories, with a whopping 115 percent. Saudi Arabia and South Korea followed, with 96.2 percent and 93.4 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 25 percent of the population accessing social media in each country. The worldwide average rate of social media active usage stood at 62.6 percent as of early 2024, meaning that more than six out every ten people around the world use social networking platforms. How many people use social media?Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social networkMeta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

截至2024年4月，在所选取的国家和地区中，阿联酋的社交媒体渗透率位居全球首位，高达115%。沙特阿拉伯和韩国紧随其后，分别达到96.2%和93.4%的活跃使用率。肯尼亚、加纳和尼日利亚的社交网络渗透率在全球范围内相对较低，每个国家的社交媒体用户占比均不足25%。截至2024年初，全球社交媒体的活跃使用率平均为62.6%，这意味着全球每十人中就有六人使用社交网络平台。社交媒体的使用人数究竟有多少？尽管在2023年全球社交媒体渗透率最高的三个国家位于东亚和南亚，但社交媒体覆盖范围最广的地区是北欧，达到83.6%，其次是西欧的83.3%和南欧的76.7%。2022年，超过45.9亿人报告使用社交媒体，预计到2027年这一数字将接近60亿。Facebook：最受欢迎的社交网络平台Meta旗下的Facebook，作为社交媒体巨擘和首个达到如此规模的平台，截至2023年10月已成为领先的社会网络平台，拥有超过30亿月活跃用户（MAU）。此外，Meta拥有四个最大的社交媒体平台，每个平台的月活跃用户均超过10亿：Facebook、WhatsApp、Instagram和Messenger。截至2023年1月，印度是Facebook最大的用户群体所在地，拥有超过3亿MAU，其次是美国，拥有1.75亿MAU。