Experimental date on the influence factors of fund managers on investors purchase intention

This experiment recruited subjects online and asked them to answer questions directly through the Internet. The same IP address can only participate in the experiment once, and the answer time is set to avoid repeated subjects and problems with low participation, so as to ensure high internal and external validity of the experiment. This paper studies the influence of fund managers' profile pictures and reputation online on investors' purchase intention in an Internet fund platform. The participants first answered the demographic characteristics questionnaire. After the task description was completed, participants were randomly assigned to four experimental groups. Then the participants clicked the Alipay link to enter the personal homepage of the fund manager and answered the questionnaire after viewing the profile picture and reputation of the fund manager.