The study of perception and adoption of Thai consumers toward mobile payment application

In recent year smartphone penetration had increased rapidly. Technology in smartphone enable many new functions of using phone beside calling including bill payment. Moreover, alternative payment was expanding. The extension of technology in smartphone combining with the growth in alternative payment also enhanced the growth of mobile payment application.Mobile payment application in this study was focus on the application on smartphone that allowed user do payment transaction with merchant. Many mobile payment applications had successfully launched in Thailand. But active users for the application contributed only few proportion to Thai smartphone user. The objective of this study was to investigate the perception of Thai consumers toward mobile payment application and also examined the key success factors affected the adoption of mobile payment application.From a managerial perspective, this study could help businesses to better understand Thai consumer perception toward mobile payment application and recognized what critical factors affected to the adoption of mobile payment application. The result of this study could be utilized to improve a consumer’s payment experience in order to expand mobile payment applications user base and stimulated spending at retail.