Metrics used by U.S. retailers to measure personalization initiative success 2019

In 2019, conversion rate was chosen by 49 percent of retailer respondents as an effective way of judging the success of their personalization initiatives. Click-through rate and average order value were other metrics which retailers found useful for measuring the success of personalization programs.

在2019年，49%的零售业受访者将转化率选为评估其个性化项目成功与否的有效手段。点击率和平均订单价值是零售商发现对衡量个性化项目成效有益的其他指标。