Marketer perception of email signatures in branded emails in the UK 2023

During a survey carried out among UK marketers in April 2023, 78 percent of respondents said that they thought that it was important for a company to have a consistent branded signature across all of their emails. However, 29 percent said they were not using an email signature management platform. Among those who did deploy such a platform, 67 percent stated they expected email signatures to help generate leads and 50 percent said they used email signatures to share content with key client audiences.