Madagascar (2009): FoQus on Marketing Planning - Developing a positioning statement for Protector Plus

Designing the concept for a social marketing activity requires familiarity with the target audience and the context in which behavior change takes place. This study aims to gather data useful for designing the following eight elements of the concept for Protector Plus aimed at Malagasy men 25-44 years old, users and non users of Protector Plus. Photo narratives will be used to collect data for its ease of use and the richness of data produced when photos accompany narratives This study will be conducted in all Tana among different categories of men aged 25 - 44.