AI_VRS System Car Sales

This study examines the adoption of AI-VR systems by sales executives in the Indian automobile industry. This research extends the unified theory of acceptance and use of technology (UTAUT) by incorporating four additional constructs: cognitive distortion, technological neophilia, emotional engagement, and cognitive flexibility. The primary goal of this study is to identify the major factors that influence AI-VR adoption and to understand how these constructs interact in the extended UTAUT framework.

本研究旨在探讨印度汽车行业销售主管对 AI-VR 系统的采纳情况。该研究在技术接受和使用统一理论（UTAUT）的基础上，融入了四个额外结构：认知扭曲、技术新潮、情感投入和认知灵活性。本研究的核心目标是识别影响 AI-VR 采纳的主要因素，并深入理解这些结构在扩展的 UTAUT 框架中的相互作用。