eCommerce Benchmark KPIs: Footwear in South Korea

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 78.1%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Footwear in South Korea also consist of an AOV of US$109.4, a discount rate of 7.4%, and a return rate of 12.1%.

于2023年，韩国鞋类电子商务行业的关键绩效指标（KPIs）亦呈现出以下数据：添加购物车率为12.8%，购物车放弃率为78.1%，转化率为2.8%，平均订单价值（AOV）为109.4美元，折扣率为7.4%，退货率为12.1%。