Data supporting the publication: Resource Commitment, Digital and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis

This dataset was collected to support a quantitative study examining the relationships among resource commitment, digital marketing capabilities, traditional marketing capabilities, and hybrid trade fair performance, with a mediation analysis framework. Data were gathered through a structured questionnaire survey targeting exhibitors who participated in hybrid trade fairs in Fujian, China. The dataset comprises 503 valid samples and includes measures of the key constructs used in the structural equation modelling and mediation analysis reported in the associated manuscript.