Dataset for Master's Thesis: AI-powered Chatbots

This dataset contains responses from a survey conducted for a master's thesis at Erasmus University Rotterdam. The survey investigated how consumer perceptions of privacy and trust in interactions with centralized versus decentralized AI-powered chatbots influence customer satisfaction. The survey included a predetermined simulated conversation with an AI-powered chatbot.<b>Purpose of the Study</b>:<br>The main research question addressed in this study is: "How do consumer perceptions of privacy and trust in interactions with centralized versus decentralized AI-powered chatbots influence customer satisfaction?" The study aims to compare the differences in customer satisfaction, privacy concerns, and trust between centralized and decentralized AI-powered chatbots.<br><b>Data Description</b>:<br>This dataset includes responses from 175 participants after data cleaning and removal of incomplete and biased responses. Participants were randomly assigned to one of three groups:Unaware of the chatbot typeInformed they would interact with a centralized chatbotInformed they would interact with a decentralized chatbot<b>Variables</b>:<b>Customer Satisfaction</b>: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.<b>Consumer Privacy Concerns</b>: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.<b>Consumer Trust in AI-Powered Chatbots</b>: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.<b>Consumer AI Familiarity</b>: Measured with Likert scale questions regarding prior usage and understanding of AI technology on a 5-point scale from Strongly disagree to Strongly agree.<b>Demographic Information</b>: Age group, gender, highest education finished, nationality, and occupation.<b>Chatbot Type</b>: Categorical variable with values: 0 for not aware, 1 for aware of interacting with a centralized chatbot, and 2 for aware of interacting with a decentralized chatbot.<b>Usage Notes</b>:<br>The dataset is provided in a XLSX file format and includes all necessary variables for analysis. The dataset can be used to conduct various statistical analyses, including descriptive statistics, hypothesis testing, and regression analysis.