Acxiom High Value Audiences (HVA)

Acxiom's data can help you reach the most appropriate audiences within your specific sector. A wide variety of high-value audiences and characteristics are ready for data enrichment and target group segmentation within all EMEA markets. Acxiom uses a wide range of different data sources such as market research panels (e.g. YouGov, Kantar, Best-for-planning), transactional data, real estate data, data on households, car registration data, location data et al. With this variety of ethically sourced data, Acxiom can deliver in-depth knowledge on consumer behaviour and brand affiliation by enabling the segmentation of individuals on all major verticals.

Available Data:
- Demographics & Socio-Economic (household composition, kids, affluence, income, purchasing power, age group, gender, education)
- Finance (insurance, banking, credit rating)
- Automotive (car ownership, brand affinity)
- Real Estate / Property (age of the building, rented or owned, photovoltaics availability, heating affinity)
- Travel (frequent flyers, holiday type, business travellers, destinations)
- FMCG/CPG (perception of a brand, purchase intent, lifestyle choices)
- Interest & Hobbies (activities, shopping behaviour, lifestyle, charity)
- Technology (Smart-Home, E-Mobility, tech-savvy)
- B2B (Occupations, Industry)

Use cases & Benefits:
- Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels.
- Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing.
- Our broad portfolio of offerings enable people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach across all EMEA countries.
- Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.