Supporting data for “Branding Japanese Ramen in Hong Kong”

The aim of this research is to explore the relationship between the mode of ownership of a Japanese ramen restaurant and its merchandising of Japanese ramen through menu analysis. Fieldwork observation at various Japanese ramen restaurants has been conducted to analyse the merchandising of Japanese ramen in Hong Kong. The dataset comprises data collected by the author during fieldwork observations at ramen restaurants to analyse their merchandising strategies across different modes of ownership. The dataset includes photographs of the menus and order sheets from these ramen restaurants.