Unacast Aggregated Foot Traffic Data for U.S. Locations

Aggregated Foot Traffic Data is derived from Unacast's proprietary machine learning model. Unlike typical aggregated products that rely solely on aggregating the underlying GPS device-level supply, our machine learning model is more robust and less dependent on GPS data fluctuations because it is based on a magnitude of data sources. Aggregated Foot Traffic Data is designed to enable users to analyze foot traffic trends to places of commercial interest. Unacast offers Aggregated Foot Traffic Data to millions of points of interest (POIs), Census Block Groups (CBGs), and custom locations within the United States. Companies use Unacast Aggregated Foot Traffic Data for: - Site performance - Site selection - Market analysis - Competitor analysis - Business intelligence - Advertising and marketing - Benchmarking - Operational and staffing strategies Aggregated Foot Traffic Data is best used along with Unacast’s Aggregated Trade Areas Data and Aggregated Demographic Data. Together, these datasets provide a comprehensive view of visitor profiles, activity, and traveler origin. These machine learning datasets are built with a privacy-first mindset to give you peace of mind as you solve your biggest business problems.