eCommerce Benchmark KPIs: Beverages in Serbia

In 2023, next to an add-to-cart rate of 15.4%, a cart abandonment rate of 74.3%, and a conversion rate of 3.9%, the eCommerce Benchmark KPIs for Beverages in Serbia also consist of an AOV of US$62.6, a discount rate of 13.6%, and a return rate of 2.2%.

在2023年，塞尔维亚饮料类电子商务基准关键绩效指标（KPI）除却15.4%的加入购物车率、74.3%的购物车放弃率及3.9%的转化率之外，亦包括平均订单价值（AOV）为62.6美元、13.6%的折扣率和2.2%的退货率。