Digital Adoption in Banking
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The survey was conducted online, focusing on the Romanian banking system, in particular on users aged between 18 and 35 who use online banking services. The questionnaire was meticulously designed to ensure an intuitive experience on both PC and mobile devices. No pre-conditions were set to exclude potential respondents, with the exception of the requirement to complete all questions in the questionnaire. The only physical restriction of the original version was that the questionnaire was written inRomanian and referred to a Romaninan banking context. A judicious sampling method was used to guarantee the specificity, accuracy and manageability of the data collected. The distribution channels were strategically selected to reach the relevant target groups, including students, employees, and general online user segments. In some cases, responses were obtained by printed questionnaires, which were subsequently digitized for integration into the dataset.
本调研以线上形式开展,聚焦罗马尼亚银行业体系,重点覆盖18至35岁的个人网银用户群体。问卷经过精心设计,以确保在个人电脑与移动设备上均拥有直观易用的操作体验。本次调研未设置任何用于排除潜在受访者的前置筛选条件,仅要求受访者完成问卷全部题目。原版问卷唯一的限制为:采用罗马尼亚语编写,且内容围绕罗马尼亚银行业场景展开。 本次调研采用审慎的抽样方法,以保障所收集数据的针对性、准确性与可管理性。调研渠道经过策略性筛选,旨在触达精准目标群体,包括学生、在职人员及普通线上用户群体。部分受访者通过纸质问卷完成作答,后续将其数字化后整合至本数据集当中。



