This study aims to evaluate the predictive relationship of attitudes, subjective norms, perceived behavioural control and willingness to buy grocery online.
Not willing to pay was used as the reference category. Pseudo R2 = 0.118 (Cox and Snell), 0.134 (Nagelkerke). Model Chi Squared (df = 4) = 17.008, p = 0.02.
This study investigates the impact of tactile impressions on consumers’ willingness to pay (WTP) for smartphone covers with varying surface textures. While prior research has examined visual and audit
