Mexico: sales value of video games and gaming consoles 2009-2020

Sales of video games and gaming consoles in Mexico have sustained year-on-year growth between 2009 and 2020. In the latter, sales within this market amounted to over 32 billion Mexican Pesos in the North American country. This is almost five percent more than the previous year.Gaming is BIGIn 2020, Mexico was the leading video game market in Latin America. With revenues totalling approximately 1.9 billion U.S. dollars, the country managed to overtake the South American giant, Brazil, and almost quadrupled the amount generated by the Argentine market. Almost 73 million out of the 127 million people living in Mexico –therefore more than half of its population– played video games in 2019. Challenging the status-quoWhile the coronavirus outbreak hindered some industries, the gaming market thrived in 2020. Video game expenditure in Brazil, Chile, and Mexico grew by over 50 percent during the pandemic. Amid long-lasting movement restrictions and lockdowns, many people turned to gaming as a form of entertainment. As of June of that year, Latin Americans had recorded the largest increase in time spent in this activity worldwide. In addition, new market opportunities have arisen because of the gaming boom, with eSports viewership in the region projected to grow by about 15 million in two years, reaching as much as 70 million viewers by 2022.

墨西哥自2009年至2020年间，电子游戏及游戏主机销售额持续实现年度增长。至2020年，该市场销售额高达320亿墨西哥比索，在北美国家中位居前列。这一数字较上一年增长了近五成。游戏产业之盛，可见一斑。2020年，墨西哥成为拉丁美洲最大的电子游戏市场。其总收入约为19亿美元，成功超越南美巨人巴西，并将阿根廷市场的产出几乎扩大了四倍。2019年，墨西哥127百万人口中，约有73百万——即超过半数人口——参与了电子游戏。在新冠疫情爆发期间，尽管一些产业受到阻碍，但游戏市场在2020年却蓬勃发展。巴西、智利和墨西哥的视频游戏支出在疫情期间增长了超过50%。在长期的出行限制和封锁期间，许多人将游戏视为一种娱乐方式。截至该年6月，拉丁美洲人在这一活动上的时间投入全球增幅最大。此外，由于游戏产业的繁荣，新的市场机遇也应运而生，该地区电子竞技的观众数量预计在两年内增长约1500万，到2022年观众总数可能达到7000万。