eCommerce Benchmark KPIs: DIY in the Netherlands

In 2023, next to an add-to-cart rate of 8.3%, a cart abandonment rate of 64.6%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for DIY in the Netherlands also consist of an AOV of US$135.3, a discount rate of 7.5%, and a return rate of 6.8%.

至2023年，荷兰DIY电商领域的基准关键绩效指标（KPIs）包括8.3%的加入购物车率、64.6%的购物车放弃率、2.9%的转化率，此外，平均订单价值（AOV）为135.3美元，折扣率为7.5%，退货率为6.8%。