Most popular social media platforms worldwide for trip planning 2023

In a survey conducted in November 2023, Instagram emerged as the primary social media platform for trip planning among both Millennials and Gen Z. For Gen Z, YouTube and TikTok followed, while Millennials favored YouTube and Facebook.

在2023年11月进行的一项调查中，Instagram成为千禧一代和Z世代在旅行规划方面首选的社交媒体平台。对于Z世代而言，YouTube和TikTok紧随其后，而千禧一代则更倾向于选择YouTube和Facebook。