Share of art buyers using Instagram to discover artists worldwide 2016-2020

According to a study conducted from 2016 to 2020, the share of art buyers using Instagram to discover new artists rose gradually over the last five years. In 2020, 87 percent of surveyed art buyers claimed to use Instagram to find new artists, whereas 48 percent of respondents stated the same in 2016.

一项于2016年至2020年间进行的调查显示，在过去五年中，利用Instagram发现新艺术家的艺术买家的比例逐年上升。至2020年，接受调查的艺术买家中有87%声称他们使用Instagram来搜寻新艺术家，而在2016年这一比例为48%。