DIGITAL TECHNOLOGIES AND GASTROTOURISM

this article will cover in detail about digitization and its main trends and opportunities in gastronomic tourism. In addition, the importance of digital technologies in the field of gastroturism and their role in the development of tourism services are analyzed. In the process of analysis, the impact of online platforms, mobile applications, social networks, electronic payment systems and artificial intelligence technologies on the development of gastronomic tourism is covered. The issues of promoting national cuisine and gastronomic heritage through digital technologies, providing comfortable services to tourists and increasing tourist flow were also considered. The study found that digital innovation is an important factor in improving the effectiveness of gastrotourism and enhancing its competitiveness. It will also dwell on the experiences of virtual technologies and artificial intelligence in gastronomy.