Success Factors for New Products, 1991.
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下载链接：
https://datacatalogue.cessda.eu/detail?lang=en&q=5ae02fa4186a1ed0860a9b77843bee011a6c772d772a80a452b0eb2fbace9fac
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资源简介：
This project examines new products, and what determines whether they will be a success. The survey was conducted by the Norwegian Institute for Research in Marketing and funded by NORAS.
提供机构：
Norwegian Social Science Data Services
