Status of omnichannel strategy of retailers and brands worldwide as of 2017

As of 2017, eight percent of retailer and brand respondents stated that their company had mastered omnichannel. For the majority of respondents (55 percent), omnichannel was a work in progress within their companies.截至2017年，有8%的零售商和品牌受访者表示，他们所在的公司已熟练掌握全渠道营销。对于大多数受访者（55%）而言，全渠道营销在其公司内部仍处于不断推进的过程中。