Marketing Platform: Customer Data Management

Zeta Global is a cloud-based marketing technology company empowering brands to profitably acquire, grow and retain customers at a lower cost than they could without us.

CDP OVERVIEW

The Zeta Marketing Platform (ZMP), with CDP inside, delivers the next generation of data management and allows brands to achieve a single, persistent view of their customers and prospects, and enriched with Zeta's unique consumer insights. Marketers get a true understanding of how each consumer is interacting with their brand and what action they will take next. The ZMP’s robust, scalable CDP solution provides real-time data collection, profile organization, unification, segmentation, and AI-driven insights, enabling personalized omnichannel experiences.

SOLUTION COMPONENTS

Opportunity-driven insight. From online purchases to support calls and marketing responses to engagement with your ads, get a true understanding of how each customer and prospect is interacting with your brand, and what will happen next.

Deeper customer understanding. Real-time behavior, interests and purchase intent of customers and prospects determined by Zeta's proprietary dataset of 225 million consumer profiles and up to 2,500 data signals per consumer.

Highly individualized experiences. Drive customer acquisition, loyalty and retention with personalized omnichannel communications across advertising, marketing and business operations.

KEY BENEFITS

Speed — Get immediate benefits from Zeta with rapid implementation, instantaneous data ingestion and real-time updates.

Agility — Reduce update time and quickly adjust to new data types for activation and decisioning with the ability to connect to any type of data source.

Integrity — Ensure you’re using the best possible data with advanced rules-based systems for data normalization & standardization, hygiene, record unification, and aggregation.

Transparency — Understand and engage customers — and acquire new ones — with complete visibility over your first party data.

Expertise — Partner with Zeta’s experts to help maximize the value of your expanded customer knowledge across all channels.
Zeta and Snowflake

Expected workflow:
- Request access to the Zeta Marketing Platform
- Zeta rep will connect with you to share ZMP credentials
- Zeta rep will provide details to establish a direct data share
- Share data from Snowflake to the ZMP
- Campaign data shared from ZMP to your Snowflake

搜集汇总

背景与挑战

背景概述

该数据集描述了Zeta Global的营销平台，这是一个基于云的客户数据管理解决方案，集成了CDP功能，能够实现实时数据收集、用户画像统一和AI驱动洞察。它旨在帮助品牌通过个性化全渠道体验，更有效地获取、留存客户并提升忠诚度。