闲鱼访客对支付金额的影响分析数据

闲鱼对支付金额的影响分析数据涵盖万相台推广访客及支付金额两个关键数据，万相台作为天猫店铺的关键指标，能具体表现出淘系店铺对智能场景访客的能力，万相台推广访客的降幅与支付金额的降幅对比结果，能够为品牌站内推广提供数据支撑，为其他同类或相关行业经营者在做预算分配上，提供数据参考，为业务增长提供数据支持。1.数据采集：数据采集公司天猫渠道系统数据2023年1-11月、2024年1-11月生意参谋数据，含渠道、来源、时间、流量来源、闲鱼访客、支付金额，并对敏感信息加密处理，对数据进行加工
2.算法规则：访客成交弹性系数Ed=(△Q/Q)÷(△P/P），得到访客成交弹性系数，Q代表24年1-11月闲鱼总访客，P代表24年1-11月总支付金额，△Q代表总访客同比变动值，△P表示总支付金额同比变动值，取访客成交弹性系数的绝对值|Ed|作为分析数据时的参考系数
3.数据分析：根据|Ed|的数值可分析闲鱼访客和支付金额的弹性系数。（1）|Ed|=1（推广弹性适中），说明闲鱼访客与支付金额变动幅度相同；（2）1<|Ed|（推广富有弹性），说明闲鱼访客变动幅度大于支付金额变动幅度；（3）|Ed|<1（推广缺乏弹性），说明搜索访客变动幅度小于支付金额变动变动幅度。

The analysis data on the impact of Xianyu on transaction amounts covers two core datasets: Wanxiangtai promotion visitors and transaction amounts. As a key indicator for Tmall stores, Wanxiangtai can specifically reflect the capability of Taobao ecosystem stores to attract intelligent scenario visitors. The comparison result between the decline rate of Wanxiangtai promotion visitors and that of transaction amounts can provide data support for brand in-site promotion, offer data references for operators in similar or related industries during budget allocation, and supply data backing for business growth.
1. Data Collection: The data is collected from Tmall channel system data and Tmall Business Consultant data from January to November 2023 and January to November 2024, including channels, sources, time, traffic sources, Xianyu visitors, and transaction amounts. Sensitive information is encrypted, and data processing is conducted.
2. Algorithm Rules: The visitor-transaction elasticity coefficient Ed is calculated as Ed=(ΔQ/Q)÷(ΔP/P). Here, Q represents the total number of Xianyu visitors from January to November 2024, P represents the total transaction amount from January to November 2024, ΔQ represents the year-on-year change in total visitors, and ΔP represents the year-on-year change in total transaction amount. The absolute value of the elasticity coefficient |Ed| is taken as the reference coefficient for data analysis.
3. Data Analysis: The elasticity coefficient between Xianyu visitors and transaction amounts can be analyzed based on the value of |Ed|:
(1) |Ed|=1 (moderate promotion elasticity): indicates that the change ranges of Xianyu visitors and transaction amounts are identical;
(2) 1<|Ed| (highly elastic promotion): indicates that the change range of Xianyu visitors is greater than that of transaction amounts;
(3) |Ed|<1 (inelastic promotion): indicates that the change range of search visitors is smaller than that of transaction amounts.

搜集汇总

数据集介绍

特点

该数据集包含闲鱼访客与支付金额的相关数据，用于分析访客变动对支付金额的影响，为品牌推广和预算分配提供数据支持。数据规模为635条，更新频次为按需更新。