THE MOTIVATIONAL AND NON-MOTIVATIONAL POWER OF WORDS ON SOCIAL MEDIA: A PSYCHOLOGICAL ANALYSIS

This article investigates the motivational and psychological effects of words on social media from a scientific perspective. In the context of globalization, language is analyzed not only as a medium of information transmission but also as a factor influencing human consciousness, emotional states, and behavior. The study explores the relationship between speech, thought, and attention within psycholinguistics and sociolinguistics frameworks. Drawing on the ideas of Charles Bally, Jon Assaraf, and Bob Doyle, the article scientifically substantiates the positive and negative consequences of verbal influence. The findings contribute to improving speech culture on social media platforms and emphasize the importance of responsible language use in contemporary digital communication.