eCommerce Benchmark KPIs: Bullion & Precious Metal in the U.S.

In 2023, next to an add-to-cart rate of 6.9%, a cart abandonment rate of 70.1%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in the U.S. also consist of an AOV of US$686.2, a discount rate of 5.3%, and a return rate of 1.8%.

于2023年，美国贵金属电商基准关键绩效指标（KPIs）中，除6.9%的加入购物车率、70.1%的购物车放弃率及2.1%的转化率之外，还包括平均订单价值（AOV）为686.2美元、折扣率为5.3%及退货率为1.8%。