Replication Data for: Let Me Entertain You? The Importance of Authenticity in...

Name: Replication Data for: Let Me Entertain You? The Importance of Authenticity in...
Published: 2026-03-19T16:21:47+08:00

B2FIND2026-03-19 收录

在线客户参与

品牌真实性

数据链接：

https://b2find.eudat.eu/dataset/460cf429-c2ff-5ecd-af6c-8154281a3ca4 数据链接链接失效反馈

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资源简介：

Datasets for paper: Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of...

Replication Data for: Let Me Entertain You? The Importance of Authenticity in...

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