Dataset for "Groomed by Influence: Physical Attractiveness, Social Media and Men's Skincare"

This dataset contains primary survey data collected for the research article titled “Groomed by Influence: Physical Attractiveness, Social Media and Men’s Skincare.” The data were obtained through an online questionnaire conducted in 2025, targeting male respondents who use or show interest in skincare products.The dataset includes variables related to physical attractiveness perception, social media influence, and purchase intention toward men's skincare. All responses were anonymized, and no identifiable personal information is included.