Global brand value of Nivea from 2016 to 2024

The worldwide brand value of Nivea fluctuated in the time period going from 2016 to 2024, but remained steady overall. As of 2024, the Nivea brand was valued at approximately 6.8 billion U.S. dollars, slightly up from the previous year, when this figure reached a value of around 6.6 billion U.S. dollars. Beiersdorf’s leading brand Nivea is one of the most important brands of the consumer goods company Beiersdorf. Founded in 1882, the Hamburg-based company owns several brands, and is also involved in the adhesives sector. Being one of the most profitable beauty manufacturers worldwide, it is no surprise that Beiersdorf’s revenue surpassed seven billion euros in 2022, most of which was generated by the consumer business segment and in the European region. Nivea in Europe A large part of beauty shoppers in Europe is familiar with the Nivea brand and its wide selection of personal care products. In 2021, it was the leading health and beauty brand in Europe, with 559 consumer reach points and 51 percent of European households purchasing it. Meanwhile, in Germany, Nivea is not only highly appreciated, but it also ranked first as one of the most popular sustainable and eco-friendly brands according to consumers in the country.

自2016年至2024年，全球Nivea品牌价值虽有所波动，但总体保持稳定。截至2024年，Nivea品牌估值约为68亿美元，较上一年略有增长，彼时该数值约为66亿美元。贝斯多夫（Beiersdorf）旗下的主导品牌Nivea，是消费品公司贝斯多夫（Beiersdorf）最重要的品牌之一。成立于1882年的汉堡公司，拥有多个品牌，并涉足粘合剂行业。作为全球最具盈利能力的化妆品制造商之一，贝斯多夫2022年的收入超过70亿欧元，其中大部分收入来自消费品业务板块以及欧洲地区。在欧洲，Nivea品牌深受美妆消费者喜爱，其丰富的个人护理产品线备受青睐。2021年，Nivea成为欧洲领先的保健与美容品牌，拥有559个消费者接触点，51%的欧洲家庭选择购买其产品。同时，在德国，Nivea不仅广受好评，根据该国消费者的评价，它还被评为最受欢迎的可持续环保品牌之一。