Complete Data Hygiene - By Request

**Overview**
Deep Sync's Complete Data Hygiene Service enhances the quality and usability of your own data. In addition to address standardization, the service cleanses and updates your data through CASS, NCOA, and COA, and includes deceased and opt-out suppression. This removes errors and irregularities within the data, and flags undesirable profiles. Whether preparing your customer data for direct mail, online advertising, or for the application of data services, this hygiene process creates a solid foundation for your data to grow upon.

**Use cases**
- Direct Mail: Ensure deliverability
- Digital: Increase match rates in offline to online onboarding
- Data Enrichment: Enable more attributes to be appended to your customer data

**Product details**
- Required Fields: First Name, Last Name, Postal Address
- Process: Sign the USPS NCOA Processing Acknowledgement Form > Share data > API sends data to AWS for hygiene > API returns cleansed data as columns appended to the input data

For more details, refer to the embedded notebook.