ABSTRACT The scales used in marketing research looking for obtaing reliability data. However, a lot of problems exist when the topic is used a valid and reliable scale. In this context, this paper ana
Determine the dimensions of the scale through structured interviews and questionnaire surveys, and develop an initial scale. The formal scale is formed through project analysis, exploratory factor ana
16-point Likert Scale from 0 = “does not apply" to 5 = “applies and troubles me extremely”, Cronbach´s α = .87”;rit = discrimination power; item cut-off scores (care need prevalent) underlined 2a care
