live_comments
收藏Mendeley Data2026-04-09 收录
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https://data.mendeley.com/datasets/nc378mym76
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资源简介：
This study aims to examine how and why moment-to-moment (MTM) comments affect consumers’ responses to performance-based digital engagement, as well as the interaction role of live comments and ads embedded among online short-form videos on it. Regression models and natural language processing (NLP) were employed to analyze moment-to-moment unstructured data collected from a large Chinese online live platform - Bilibili (2081 videos).
