In 2020, the short video ad revenue reached nearly 134 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. Douyin and Kuaishou are amon
Graduates of Bangladeshi universities and colleges from Generation Y make up the study population. The socioeconomic features of respondents and the variables influencing Generation Y's propensity to
