Virtual Fit Interfaces - NVivo 12 Codebook

We collected 79 screenshots exploring the customer journeys through the different VFIs; nine journey steps per platform on average. To make sure reliability, we used a standardised, set of body measurements while exploring options for each Virtual Fit platform; uncovering size and fit recommendations. For this paper, the standardised body is an Alvanon™ body form . Dress Form size code UMR-WMSK12H-1504, dress form code AVF58535. To make sure the body form’s measurements are correct, we scanned the body form using a size stream 3D Body Scanner (SizeStream, 2017); a technology shown to be reliable for scientific research (Parker et al., 2017).