U.S. prestige beauty industry sales 2010-2023

Dollar sales of the prestige beauty industry in the United States fluctuated between 2010 and 2023 but experienced an increase overall. In fact, this figure went from slightly over 8.5 billion U.S. dollars in 2010 to a peak of nearly 32 billion U.S. dollars 13 years later.  The U.S. prestige beauty marketAccording to Statista forecasts, revenues for the prestige beauty market in the United States will steadily grow, amounting to about 14 billion U.S. dollars by 2029. Prestige cosmetics and prestige fragrances were predicted to remain the most valuable segments, with skincare ranking third. In the first half of 2024, sales of prestige skincare products increased by around seven percent, while fragrances recorded the largest growth. Consumers and prestige/luxury beautyThe results of a 2024 survey conducted among affluent U.S. shoppers showed that about 32 percent of respondents spend between 326 U.S. dollars and 650 U.S. dollars on luxury cosmetics over a period of three months. For many beauty shoppers, prestige/luxury products are a “must”, and they would be willing to spend more on such products if needed. This trend is very common especially among millennials and Gen Z.

美国高端美容行业的销售额在2010年至2023年期间波动不定，但总体呈上升趋势。实际上，这一数据从2010年的略超过85亿美元增长至13年后的近320亿美元。根据Statista的预测，美国高端美容市场的收入将稳步增长，预计到2029年将达到约140亿美元。高端化妆品和高端香水预计将保持最有价值的细分市场地位，护肤产品位列第三。在2024年上半年度，高端护肤产品的销售额增长了约七个百分点，而香水录得了最大的增长。针对富裕的美国消费者进行的一项2024年调查显示，约32%的受访者在过去三个月内花费在奢侈品化妆品上的金额介于326美元至650美元之间。对于许多美容消费者而言，高端/奢侈品产品是“必备”之选，且在必要时他们愿意为此类产品支付更多。这一趋势在千禧一代和Z世代中尤为普遍。