The Impact of Big Five Personality Traits on Z-Generation Designers' Subscription to Paid AI Drawing Tools

This study constructs an extended model based on the Big Five Personality (BFP) model, Technology Acceptance Model (TAM), and Perceived Risk Theory (PRT), using Structural Equation Modeling (SEM) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA) to uncover the complex relationship between personality traits and the willingness of Generation Z designers to pay for AI drawing tools.