The VirMa Virtual marketplace: a co-designed exercise to enhance the small-scale fisheries value chain

An ad-hoc focus group was created to perform a co-design exercise to identify the best innovative approach to overcome issues that emerged during a local small-scale fisheries (SSF) stakeholder consultation (Marche Region, Italy). The scope of that work is to design a virtual marketplace for small-scale fisheries products, based on specific needs coming from different actors of the SSF value chain. A virtual market application was developed using FileMaker© software (Claris International Inc., version 18). This application was able to run both on smart devices, such as smartphones and tablets, and personal computers. This information and communication technology (ICT) allows fishermen to upload their catches on that virtual marketplace, where buyers can order in real-time. The objective is to explore and penetrate new and most valuable market segments, to sustain the SSF value-chain. The activities have been done from February 2019 to December 2020. The dataset here reported shows main screenshots of the so-called VirMa application, with the indications of main functionalities, both from fisherman and from buyer account interface.为开展协同设计工作、探寻最优创新方案以解决意大利马尔凯大区（Marche Region）地方小型渔业（small-scale fisheries, SSF）利益相关方磋商过程中出现的各类问题，本研究组建了特设焦点小组。本次研究的核心范围为基于小型渔业价值链各参与方的具体需求，设计一款面向小型渔业产品的虚拟市场平台。本研究采用FileMaker©软件（Claris International Inc., 版本18）开发了该虚拟市场应用程序，其可在智能手机、平板电脑等智能设备以及个人计算机上稳定运行。该信息与通信技术（information and communication technology, ICT）支持渔民将捕捞渔获上传至该虚拟市场平台，采购方可在此进行实时下单。本项目的核心目标为开拓并切入高价值新兴细分市场，以保障小型渔业价值链的可持续发展。本次研究活动的实施周期为2019年2月至2020年12月。本次公布的数据集展示了名为VirMa的应用程序的核心界面截图，并标注了渔民端与采购商端账户界面的主要功能。