GWI Core – Consumer Trends, Insights, and Market Data

Stop guessing, and start knowing. Understand exactly what international audiences think, feel, and do, with GWI Core’s like-for-like questions, harmonized across 50+ markets. Drill down into different markets and compare countries side-by-side to build strategies and test concepts. GWI Core focuses on topics such as:

- Online activities
- Social media attitudes and behaviours
- Purchasing behaviour
- Marketing touchpoints
- Sports and gaming
- And much more

This sample dataset gives you access to our 'Demographics', 'Lifestyle', 'Attitudes & Interests' and 'Sports & Exercise' categories, across 5 countries; USA, UK, Germany, China, Brazil

Please contact us if you would like to discuss, or get access to the full dataset and the latest quarterly updates.

Full GWI data coverage is found here [https://www.gwi.com/data-coverage](https://www.gwi.com/data-coverage). Select ‘Core’ to see the data taxonomy for this dataset.

For more examples of how GWI data can provide your organisation with powerful insights, check out our ‘Biggest Consumer Trends for 2024’ report [https://blog.gwi.com/trends/biggest-consumer-trends](https://blog.gwi.com/trends/biggest-consumer-trends)

搜集汇总

背景与挑战

背景概述

GWI Core数据集提供覆盖50多个市场的国际消费者趋势数据，包含在线活动、社交媒体行为、购买行为等多维度主题。样本数据涵盖美、英、德、中、巴五国的人口统计、生活方式及运动健身等类别信息。