GWI Core – Consumer Trends, Insights, and Market Data

Stop guessing, and start knowing. Understand exactly what international audiences think, feel, and do, with GWI Core’s like-for-like questions, harmonized across 50+ markets. Drill down into different markets and compare countries side-by-side to build strategies and test concepts. GWI Core focuses on topics such as:

- Online activities
- Social media attitudes and behaviours
- Purchasing behaviour
- Marketing touchpoints
- Sports and gaming
- And much more

This sample dataset gives you access to our 'Demographics', 'Lifestyle', 'Attitudes & Interests' and 'Sports & Exercise' categories, across 5 countries; USA, UK, Germany, China, Brazil

Please contact us if you would like to discuss, or get access to the full dataset and the latest quarterly updates.

Full GWI data coverage is found here [https://www.gwi.com/data-coverage](https://www.gwi.com/data-coverage). Select ‘Core’ to see the data taxonomy for this dataset.

For more examples of how GWI data can provide your organisation with powerful insights, check out our ‘Biggest Consumer Trends for 2024’ report [https://blog.gwi.com/trends/biggest-consumer-trends](https://blog.gwi.com/trends/biggest-consumer-trends)

摒弃主观臆测，开启精准洞察。借助覆盖50余个市场的同源可比问卷题项（like-for-like questions），GWI核心数据集（GWI Core）可助您精准洞悉国际受众的所思、所感与所为。您可深入拆解不同市场维度，开展国别对标分析，以此制定商业战略并验证创意构想。
GWI核心数据集（GWI Core）涵盖以下研究主题：
- 线上活动
- 社交媒体态度与行为
- 购买行为
- 营销触点
- 体育与游戏
- 及更多研究主题
本次示例数据集涵盖美国、英国、德国、中国、巴西5个国家的「人口统计学」「生活方式」「态度与兴趣」以及「体育与锻炼」四大类调研数据。
若您希望洽谈合作、获取完整数据集及最新季度更新内容，欢迎联系我方。
GWI完整数据覆盖范围可访问以下链接：https://www.gwi.com/data-coverage，选择「Core」板块即可查看本数据集的数据分类体系。
若您想了解更多GWI数据如何为企业赋能高价值商业洞察的案例，可查阅我们的《2024年全球消费者核心趋势报告》，链接为：https://blog.gwi.com/trends/biggest-consumer-trends。

搜集汇总

背景与挑战

背景概述

GWI Core数据集提供覆盖50多个市场的国际消费者趋势数据，包含在线活动、社交媒体行为、购买行为等多维度主题。样本数据涵盖美、英、德、中、巴五国的人口统计、生活方式及运动健身等类别信息。